Yiwu Global Digital Trade Center (English Introduction)

Project Overview

Yiwu Global Digital Trade Center, located on the east side of Yiwu International Trade City Zone 5 in Zhejiang Province, represents a monumental leap forward in global trade infrastructure. With a total construction area of 1.25 million square meters and an investment of 8.3 billion yuan, the center officially commenced operations on October 14, 2025. As the flagship project of Yiwu‘s sixth-generation market and a landmark project of Yiwu’s National International Trade Comprehensive Reform Pilot Zone, construction began in 2022 and was completed in approximately three years.

The project revolves around three main themes—new trade, new market, and new landmark—while comprehensively advancing the digital upgrade of four core elements: people, goods, space, and supply chain. This marks a new chapter in Yiwu‘s transformation from a traditional trade model to a digitally driven global trade ecosystem, aiming to become a digitalized, internationalized, modernized, and low-carbon benchmark for global trade.

Five Functional Sections

Unlike its predecessors, the sixth-generation market functions as a comprehensive complex, incorporating five major sections:

1. Market Section (410,000 sqm)

Over 3,700 merchants have settled in this section, covering eight emerging industries including fashion jewelry, creative trendy toys, smart equipment, infant and children’s products, skincare and medical aesthetics, unmanned equipment, AI equipment, and AR/VR.

Key features include:

  • Industry Clustering: The market focuses on hot sectors such as smart equipment, creative trendy toys, and fashion jewelry, precisely aligning with global demand trends. The smart equipment zone alone brings together nearly 200 advanced enterprises, making “group expansion overseas” more accessible.

  • Scenario-Based One-Stop Exhibition: By integrating related sub-categories around consumption themes such as fashion and mother-baby products, the market enables one-stop sourcing with significantly improved efficiency. The logic is simple: upstream and downstream partners are just next door or one floor away.

  • Youthful and Brand-Driven Merchant Base: Among settled merchants, 52% are second-generation entrepreneurs and young business owners, while 57% operate their own brands or manage IP products.

2. Office Buildings Section

The office buildings section is scheduled to open in April 2026. Integrated with the market section, it enables an innovative business model where “product selection happens downstairs, while negotiation and design take place upstairs.”

3. Commercial Blocks Section

Also opening in April 2026, the commercial blocks gather diverse formats including dining, leisure, and shopping, transforming procurement into a composite space of “business plus lifestyle.”

4. Apartments Section

The apartments section was put into use in August 2025, providing talent apartments for merchants and professionals, completing a closed-loop ecosystem of living and working

5. Digital Trade Port Section

The Digital Trade Port serves as the “digital brain” of the center, featuring three hubs for digital trade exhibition, data trading, and new product launches. It aims to become China’s first small-commodity industry data trading center and an important launch venue for Chinese daily consumer goods.

“1+3+N” Digital Trade Development System

1 High-Energy Digital Trade Port: The core digital trade hub coordinating exhibition, data circulation, and new product launches.

3 Digital Trade Platforms:

  • YiwuSell Platform: Provides one-stop trade services covering customs, taxation, logistics, warehousing, and financing.

  • “World Yiwu” Trade Model: A vertical AI model for small-commodity trade, featuring 13 AI applications including Xiaoshang AI Design, Xiaoshang AI Visual Creation, and AI Video Translation

  • Digital Supply Chain Platform: A global “two warehouses, one route” delivery system combining domestic and overseas warehouses with international logistics.

  • Yiwu Pay Platform: A cross-border payment system supporting RMB, foreign exchange, and digital RMB, ensuring seamless global payments.

N Digital Empowerment Scenarios: Covering AI-driven factory design, one-click global store opening, intelligent navigation, embodied AI market patrol, and in-market data trading.

Digital Infrastructure and AI Applications

As a flagship project, the Global Digital Trade Center is equipped with 10-gigabit optical networks, Wi-Fi 7, 5G-A, and cross-border data transmission channels—making it the largest integrated indoor market network in China.––

AI applications cover the entire trade chain. Intelligent navigation guides buyers to optimize sourcing routes. AI transparent translation screens enable real-time multilingual communication. AI digital shop assistants accompany customers and engage in in-depth interactions. The “Kujiale Studio Shoot” project can generate images in one minute across 5,000 scenes at one-tenth of the cost.

Market Evolution

Yiwu‘s market has undergone six relocations, ten expansions, and six generations of transformation, now maintaining trade relations with 233 countries and regions worldwide.

While previous generations focused on the scale of “connecting goods globally,” the sixth-generation market addresses the quality question of how to “connect efficiently globally.” Driven by digital technology and ecosystem restructuring, it marks a fundamental shift from scale-driven to efficiency-driven growth

Future Vision

According to Yiwu’s Artificial Intelligence Innovation Development Action Plan, by 2027, the flagship digital trade center will be fully completed with over 80% market merchant coverage of the “World Yiwu” trade model. Digital trade volume will exceed 600 billion yuan, and AI-driven industrial upgrades will drive revenue of digital core industries beyond 65 billion yuan. By 2030, digital trade volume is projected to surpass one trillion yuan.

Yiwu Global Digital Trade Center continues to unleash innovative momentum, injecting strong vitality into Zhejiang‘s construction of a digital trade demonstration zone and serving the “dual circulation” development pattern, striving to become a digital bridge connecting Chinese smart manufacturing with global markets.

YiwuSell International Trade City
YiwuSell International Trade City

义乌全球数字贸易中心（中文综合介绍）

项目概况

义乌全球数字贸易中心位于浙江省义乌市国际商贸城五区东侧，总建筑面积达125万平方米，总投资83亿元，于2025年10月14日正式开业运营。该项目是义乌第六代市场的核心标志性项目，也是义乌国家级国际贸易综合改革试验区的标志性工程。项目于2022年正式启动建设，历时近三年建成投用。

全球数贸中心围绕“新贸易、新市场、新地标”三条主线，全面推进“人、货、场、链”四个核心要素的数字化升级，标志着义乌市场完成新一轮迭代升级，开启从传统贸易模式向数字贸易生态跃升的新进程，朝着打造数字化、国际化、现代化、低碳化的全球贸易标杆地破浪前行。

五大功能板块

与前五代市场不同，第六代市场更像是一个功能复合的“综合体”，布局了五大功能板块：

1. 市场板块（建筑面积41万平方米）

市场板块已入驻商户3700余家，涵盖时尚珠宝、创意潮玩、智能装备、婴幼童成长用品、护肤医美、无人化装备、人工智能装备及AR·VR等8个新兴行业。

市场板块拥有三大鲜明特征：

行业精选与集聚升级。 全球数贸中心从行业热度和成长性角度出发，率先启动新一轮“划行规市”。市场重点聚焦智能装备、创意潮玩、时尚珠宝等热门赛道，精准对接全球需求新趋势。其中，智能装备区汇聚了近200家国内先进企业，产品涵盖智能无人机、无人化装备等多个领域，让“抱团出海”变得更加容易。

场景式一站式展贸新模式。 围绕时尚、母婴等消费主题，将相关细分品类集中布局，推动传统单一类目批发转向以新消费场景为导向的多类目组合批发。基于“上下游就在上下楼和隔壁”的产业空间规划逻辑，市场有机整合关联品类，方便客商一站式采购，选品效率得到极大提升。

商户结构年轻化、品牌化。 入驻商户中，“商二代”“创二代”“新生代”占比达52%，拥有自主品牌或经营IP产品的商户占比达57%。新一代创业者正以不同于父辈的视角与路径，重塑义乌市场的气质与内核。

2. 商务写字楼板块

商务写字楼板块将于2026年4月投入使用。写字楼与市场板块紧密联动，形成了“楼下展示交易、楼上洽谈设计”的创新经营模式，商户不再需要“店铺—展厅—工厂”几头跑。不少商户在市场选品后，上楼即可完成签约洽谈，让生意真正实现“向上生长”。

3. 商业街区板块

商业街区板块同样于2026年4月投入运营。街区汇聚餐饮、休闲、购物等多元业态，让采购变成“生意+生活”的复合空间，提升客商体验的同时也为市场注入更多活力。

4. 公寓板块

公寓板块已于2025年8月投入使用，为入驻商户和从业者提供贴心的人才公寓配套，形成“安居乐业”的完整生态闭环。

5. 数贸港板块

数贸港是全球数贸中心的“数字大脑”，建设了数贸展示、数据交易、新品发布三个中心，致力于打造国内首个小商品行业数据交易中心和中国日用消费品重要首发地。数贸港构建了“一带一路”人工智能创新中心算力和云服务支撑体系，打造“全链感知—智能决策—生态协同”的数贸中枢。

“1+3+N”数字贸易发展体系

全球数贸中心以数字赋能商业、数据驱动贸易、场景创造未来，构建了“1+3+N”发展体系，全力推动数字贸易服务最优、成本最低、效率最高。

1个高能级数贸港： 作为数字贸易的核心枢纽，统筹展示交易、数据流通、新品首发等核心功能。

3个数贸平台：

  • YIWUSELL平台： 为全球贸易商提供“关汇税、运仓融”一站式贸易服务，涵盖通关、汇兑、税务、物流、仓储、融资等全链条。

  • “世界义乌”商贸大模型： 专注于小商品贸易垂直领域，推出小商AI设计、小商AI视创、AI视频翻译等13项AI应用，帮助中小微主体降本、增效、赋能。

  • 数字化供应链平台： 全球布局国内仓、海外仓及国际物流专线“两仓一线”交付体系，放大“世界货、义乌拼、发全球”优势。

  • 义支付平台： 积极拓展海外收付能力，构建以“跨境人民币+跨境外汇+跨境数字人民币”为核心的跨境支付结算体系，实现支付全球、收款无忧。

N项数字赋能场景： 加速数字科技与市场贸易深度融合，落地AI设计进工厂、“一键开店、店开全球”、导航导购进市场、具身智能巡市场、数据交易在市场等场景，数字化赋能小商品贸易上下游、全链路。

数字化新基建与AI应用

作为第六代市场的标志性项目，全球数贸中心部署了万兆光网、Wi-Fi 7、5G-A及跨境数据传输通道等数字新基建，建成了全国规模最大的万兆、Wi-Fi 7及5G-A一体化封闭市场网络，为高效、稳定的数字贸易环节奠定坚实基础。––

在AI应用方面，全球数贸中心推出了覆盖贸易全链路的数字化服务体系。商户借助“世界义乌”商贸大模型，可以快速完成多语种宣发、跨境对接、订单履约、物流追踪等操作。从踏入市场的那一刻起，智能导航会主动为客商规划最优采购路线；AI透明翻译屏能够实现多国语言实时翻译，打破语言障碍；AI数字店助可全程陪伴并深度互动，成为商户的“全能助理”。

值得一提的是，群核科技的“酷家乐棚拍”项目能够实现1分钟出图、5000种场景、1/10成本。义乌市场已有千余家商户生产IP周边产品，覆盖各类IP形象近千个。具身智能技术也有了实际应用，如四足机器人代替安全员开展市场夜间巡查，更高效、更便捷、更安全。

市场迭代演进

义乌市场的发展历程，是改革开放以来中国商品交易市场不断升级的生动缩影。从20世纪80年代的路边贸易摊位（第一代市场）到成片棚架市场（第二、三代市场），再到单体商贸楼群（第四代市场），以及闻名全球的义乌国际商贸城（第五代市场），义乌市场历经六次易址、十次扩建、六代跃迁，规模和能级不断提升。目前，义乌与全球233个国家和地区保持经贸往来。

如果说前五代市场主要解决的是“货通全球”的规模问题，那么第六代市场的核心任务则是回答如何“高效通全球”的质量命题。第六代市场在数字化技术与生态重构的双重驱动下，推动义乌市场从“规模驱动”向“效率驱动”的根本性转变。

发展愿景

按照《义乌市人工智能创新发展行动方案》，到2027年，数贸中心旗舰市场将全面建成，“世界义乌”商贸大模型市场商户普及覆盖率达80%以上；AI赋能全球贸易全链路取得显著成效，数字贸易规模突破6000亿元；AI持续赋能产业升级，规上数字经济核心产业营收突破650亿元。到2030年，数字贸易规模突破10000亿元。

义乌全球数贸中心正持续释放创新动能，为浙江建设数字贸易示范区、服务“双循环”新发展格局注入强劲动力，努力成为中国连接世界智造与全球市场的数字桥梁。

补充信息

地理区位： 全球数贸中心位于义乌市场贸易核心区域，西至春风大道（与国际商贸城五区相邻），北至诚信大道，东至兴隆大街，南至银海路。

建设时间线： 项目于2022年11月破土动工；2025年8月公寓投入使用；2025年10月14日市场板块正式开业；2026年4月商务写字楼和商业街区投入使用；2027年8月超高层商务写字楼交付。

商户入驻情况： 市场板块已入驻商户3700余家，涵盖8个新兴行业，其中拥有自主品牌或经营IP产品的商户占比57%，新生代商户占比52%。阿里、网易、腾讯、群核科技等科技龙头企业已纷纷入驻。

数字新基建： 市场已全面覆盖万兆光网、Wi-Fi 7及5G-A网络，并配备跨境数据传输专用通道，为商户开展全球贸易提供高速稳定的网络环境。